Soon To Be Announced is not a brand in the conventional sense—it is a multidisciplinary fashion collective. Composed of individuals from diverse backgrounds, the team collaborates on shared concepts rather than fixed principles.
This fluid and organic approach means the designs are in constant evolution, shaped by ideas rather than seasonal trends or rigid frameworks. Every piece becomes a moment in the brand’s ongoing narrative—a reflection of its community’s voice and its creators’ ideation process.
At ISMYLOVA, we proudly present this boundary-pushing label to a new audience that values creativity over conformity. Explore wearable expressions of experimentation, transition, and transformation—available now.
